The Rütihof vineyard is situated in a slightly elevated position on the border of Lake Zurich, in Uerikon. The vineyard has been in existence since 1885, and is now in the fifth generation, owned by the Hasler family, producing characteristic wines. The product range includes about twenty varieties of white, rosé and red wines, a sparkling wine, spirits and a liquor. Since the change from fourth to fifth generation, LDSGN has been responsible for the visual communication and gradual, step-by-step, redesign of all corporate design, packaging and other media.
When the ‘Burgundy’ bottle was introduced, LDSGN developed a new overall concept for the labels. The existing concept, by Susan Wahl Lehmann, for specialties was further developed and adapted to a new format, and transferred to the classic wines. The tendril, the Rütihof logo, the typography and the colours, all stand out on the labels.