In 2009, the Gaydoul Group took over ‘Navyboot’ and was planning to expand internationally and enhance its’ position in the market. The brand was reviewed and adapted, and a new store concept was implemented. The ‘Flower’ logo, which was originally created for polo shirts has become part of the ‘Navyboot’ brand.
As ‘a work in progress’, the brand’s redesign was implemented.

Agency: WBG AG

Client: Navyboot AG

Art Direction: Thomas Lehmann

Year: 2009