National Museum Zurich
With treasures from the Swiss National Museum, the National Museum exhibited highlights of its archaeological collection, from the period 100,000 B.C. to 800 AD.
LDSGN designed the promotional material for the exhibition. The key visuals – photographs of the star pieces of the exhibition – had already been decided upon. The design of the advertising material was also in accordance with the museum’s corporate design guidelines. The unusual image cut, the zoom and a slight image rotation, all help to show the formal power of the objects in detail, as well as giving them a contemporary look.